Before Ducati became a red motorcycle flashing through a corner, it was a radio signal crossing the Atlantic. In Bologna in the 1920s, while the name of Guglielmo Marconi still seemed to prove that invisible waves could change the world,…
The Woman Who Made Forgiveness Stronger Than Revenge Saint Rita of Cascia is often called the saint of impossible causes, but that familiar title can obscure the extraordinary reality of her life. Before becoming the figure to whom millions turn…
The Practical Coupe with a Racing Engineer’s Balance\n\nReplacing a successful Alfa Romeo coupe is never an easy assignment because the old car’s owners tend to become historians, judges and prosecutors at the same time. In the early 1970s the Giulia-based…
The Coupe That Gave the Busso V6 a Perfect Stage\n\nIf an engine can become a celebrity, the Alfa Romeo Busso V6 is one of the strongest candidates. Designed under engineer Giuseppe Busso, the all-alloy V6 first appeared in the Alfa…
The Last Great Transaxle Sedan of the Old Alfa Romeo\n\nThe Alfa Romeo 75 arrived in 1985 with a name that looked backward and a personality that would soon become historically important. It was called 75 to celebrate the company’s seventy-fifth…
Luxottica: The Man Who Changed the Way the World Sees From a small workshop in the Dolomites to a global empire of frames, fashion and vision. ITALYSTORIES.COM There are companies that begin with capital, inherited workshops or famous family names.…
Prada: The House That Made Contradiction Beautiful From Mario Prada’s travel goods in Milan’s Galleria to Miuccia Prada’s radical nylon and a global house that never stopped questioning luxury. ITALYSTORIES.COM In Milan, there are places where commerce has always behaved…