The stories of Italy’s great companies, iconic brands, visionary founders and products that conquered the world.
Every country has objects that become so familiar that people eventually stop seeing them. In Italy, the Bialetti Moka Express is one of those objects. It stands on kitchen shelves, waits beside the stove, travels inside suitcases and reappears every…
The Scent of Italian Elegance Some luxury brands announce themselves with extravagance. Acqua di Parma has always preferred another language: sunlight, simplicity, impeccable proportions and the unmistakable freshness of citrus. Its story began in Parma in 1916, when Baron Carlo…
Discover how the 1959 Fiat 500 became Italy’s beloved symbol of mobility, design and postwar optimism.
Discover Lancia’s journey from Turin engineering pioneer to rally icon: Lambda, Aurelia, Fulvia, Stratos, 037 and Delta Integrale.
Storia Alfa Romeo: la fabbrica del cuore sportivo La storia Alfa Romeo va dal Portello ad Arese, da Milano al mondo: uomini, macchine, vittorie, crisi e rinascite di una fabbrica che trasformò la velocità in identità italiana. Ci sono fabbriche…
La storia completa della FIAT: Torino, Lingotto, Mirafiori, 500, 600, Panda, lavoratori, crisi e rinascita industriale fino alla nascita di Stellantis globale.
There are companies that begin with a business plan, and others that begin with a smell. Fiorucci belongs to the second kind. Its story starts with wood, salt, spices and hanging salami, with the cold air of Umbria and the…
Before Ducati became a red motorcycle flashing through a corner, it was a radio signal crossing the Atlantic. In Bologna in the 1920s, while the name of Guglielmo Marconi still seemed to prove that invisible waves could change the world,…
Luxottica: The Man Who Changed the Way the World Sees From a small workshop in the Dolomites to a global empire of frames, fashion and vision. ITALYSTORIES.COM There are companies that begin with capital, inherited workshops or famous family names.…
Prada: The House That Made Contradiction Beautiful From Mario Prada’s travel goods in Milan’s Galleria to Miuccia Prada’s radical nylon and a global house that never stopped questioning luxury. ITALYSTORIES.COM In Milan, there are places where commerce has always behaved…