The stories of Italy’s great companies, iconic brands, visionary founders and products that conquered the world.
A story of Turin, hazelnuts, ingenuity and nearly two centuries of Italian chocolate There are companies whose history can be told through dates, factories and balance sheets. And then there are companies whose history seems to have a perfume. Caffarel…
From a tiny Milan workshop to Coppi, Pantani and more than 140 years of Italian cycling history There are industrial names that become famous because they make a successful product, and there are names that become part of a country’s…
From a second-hand Moto Guzzi and a basket of fresh pasta to an Italian family company known around the world. There are companies that begin with a business plan, a bank loan and a carefully studied market. And then there…
Malaguti: The Sound of Growing Up A story of bicycles, mopeds, teenage freedom, racing dreams, and the day an eighty-year family factory fell silent. ITALYSTORIES.COM Before Malaguti became a name painted on mopeds, scooters and racing fairings, it was the…
Some motorcycle companies are born from a business plan. Cagiva was born from impatience. It came from a family that knew how to manufacture metal, but whose sons wanted more than components and respectable industrial routine. They wanted the smell…
Before Pirelli became a name painted across racetracks and stretched above factory gates, it was the idea of a young engineer studying a material most Italians barely understood. In the early 1870s, rubber seemed almost magical: flexible, waterproof and capable…
Some companies manufacture objects. Olivetti tried to manufacture a better future. Its machines clicked, rang and printed words onto paper, but the ambition behind them was larger: to prove that industry could be efficient without becoming soulless, modern without becoming…
Some companies begin with a revolutionary invention. Barilla began with something older and more necessary: bread, pasta, and the daily hunger of an Italian city. In 1877, in Parma, Pietro Barilla Senior opened a small shop in Strada Vittorio Emanuele.…